Adelaide Zoo App Wins Innovation Award

Specialist Apps is delighted to announce that Adelaide Zoo has won the prestigious “Innovation Award” at this years Zoos and Aquarium Association conference held in Wellington NZ. Adelaide Zoo won the innovation award for the ground breaking visitor engagement App developed in partnership with Specialist Apps.

Specialist Apps has been working with Zoos SA  on visitor engagement Apps for both the Adelaide and Monarto Zoos in South Australia. Together, we have pioneered the use of iBeacons, interactive mapping, and GeoFencing to provide visitors with an invaluable digital guide and assistant when visiting the Zoo.   Visitors can quickly find and navigate to animals, shows or amenities and when at a point of interest, location based triggers provide rich, contextual information about the animal in question.  This includes behind the scenes interviews with Zoo keepers, conservation status and rich animal facts and information. Adelaide Zoo was also the first Zoo in Australia to provide a fully translated Chinese version of the App to cater for the growing number of international visitors from mainland China.

Geoff Elwood, CEO and Founder of Specialist Apps said “we are delighted that Adelaide has been recognised for their innovation and vision! Visitors to Zoos and other public attractions are becoming more and more sophisticated, and now expect leading attractions to provide deeper, richer engagement that make use of their Smartphones to surprise and delight in ways never before possible.

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